By Sonder + Stone Boutique
Build the Faux Floral Business You've Been Dreaming Of
The exact playbook I used to build one of Australia's most-booked faux floral studios. No fluff. No theories. No gate-keeping.
a business course for faux florists
The Course I Wish Existed When I Started
My pricing. My marketing. My supplier vault. My AI toolkit. Everything Sonder + Stone runs on with nothing held back. The whole thing. Yours.
🌸
Real Talk
Sound Familiar?
The stuff every floral business owner can relate to.
You quietly knock a few hundred off every quote before you hit send..
You're posting your best work and still hearing crickets..
The busy season buries you in admin and DMs..
Busier than ever. Somehow no further ahead..
Doing the whole lot solo, making it up as you go..
You know you're capable of more but the roadmap feels invisible..
Here's The Fix
This Is Why I Built THE FAUX FLOWER CLUB.
Because I've been in that exact place. I built Sonder + Stone through every one of those walls.
FFC is the shortcut. Every cheat-sheet, spreadsheet, and hard-earned lesson from 8 years of building a 6-figure faux floral business.
THE GOOD STUFF
What You'll Walk Away With
MY real supplier list, ranked and vetted
The exact suppliers I've spent 8 years vetting.
A marketing engine that actually books clients
No more posting into the void.
A pricing model that pays you what you're worth
Charge confidently, every single time.
An AI toolkit that gives you 10+ hours back every week
Cut content, admin and planning time down to a fraction of what it used to be.
Systems that finally run your business FOR you
Turn the chaos into calm and stop the burnout cycle for good.
A community of faux floral biz owners who actually get it
A private space with women building the same thing you are. Ask, share, celebrate, grow together.
Real Results
Straight From The Members
Florists at every stage are already making moves from the Club. Here's what they say.
"I used one tactic from Module 5 at lunchtime. Woke up to 5 new wedding enquiries in 24 hours."
🌸 Founding Member, One Week In
★★★★★
"Nowhere else have I been able to get such great insight and advice specific to the faux flower industry, as we are such a specialized niche. The course is worth every penny."
Club Member
★★★★★
"A lot of courses just give the information, but if you are stuck there is no one to turn to. Yours feels like a true community."
Club Member
★★★★★
"Worth every cent, and I haven't even implemented half of what I want to yet."
Club Member
Meet Your Mentor
Who Am I?
I built one of Australia's most-booked faux floral studios. Now I'm handing you the playbook.
I'm the founder of Sonder + Stone Boutique, a side hustle that grew into an award-winning faux floral brand with booked-out seasons, a 105k following across socials and couples ordering worldwide.
I didn't come from flowers, I came from a decade in corporate. A bride slid into my DMs, I said yes to a wedding I had no clue how to pull off, and figured the rest out the hard way. Undercharging. 11pm spirals. Booked solid but still stressed.
That mix is why this course works. Most people teach flowers OR business. I've got both. So none of this is theory. It's what actually worked. No fluff, no gatekeeping.
Can't wait to dive in with you 🌸
THE FAUX FLOWER CLUB
The Club Is Open
Come and join us 🌸
The Faux Flower Club
$1,499
priced in AUD
OR Pay in Instalments
$549
x 3 months · priced in AUD
The Club is built to pay for itself in use: one properly priced wedding, one supplier switch, one booking from the marketing module.
(PS it's tax deductible too - your accountant can confirm).
Not Ready TO MAKE THE INVESTMENT YET?
Start With A Single Module
These are 4 of the highest-impact modules from the full Club
to start making real moves in your business.
PLUS, upgrade to the full Club within 30 days and every dollar is credited towards it 🌸
Sourcing, Styling + Design
$349
source like a pro · priced in AUD
Business Basics + Your Numbers
$349
know your worth · priced in AUD
Systems for Scale
$349
get back your hours · priced in AUD
The AI-Powered Faux Florist
$399
work like a team of 5 · priced in AUD
Free Guide
Want The Exact Club Breakdown?
Not ready to decide today? That's OK. My free guide walks through all 8 modules, every lesson inside them, and the questions I get asked most.
Have a read, then come back when you're ready 🌸
The Details
GoT MORE Questions?
I've got answers.
Does it matter where I am in my business journey?
What type of faux florist is this course for?
Do I have to be a faux florist to do this course?
How long does the course take?
Can I split the payment?
I'm not in Australia. Can I join?
How do the single modules work?
How does the 30-day upgrade credit work?
What if it's not for me? Can I get a refund?
Ready When You Are
So. Are We Doing This?
Come and build the business you've been dreaming of. Every module, every tool + a community of florists ready to cheer you on 🌸
LIFETIME ACCESS · PAYMENT PLAN AVAILABLE · A COMMUNITY OF FLORISTS
🌸 Still Have Questions?
Not sure if the Club is right for you? Come and ask, i love a good chat 🌸
DM Me on Instagramor email hello@sonderandstone.com.au